5 Sales Scripts: Get 5-Star Reviews from Your Customers

The sales pipeline is a constant race to acquire and close deals. Yet, after the "Closed-Won" notification, many reps miss the final, most crucial step: securing a positive review. The review ask feels awkward, but it doesn't have to. This guide proves that effective Sales Role-Playing is the single best way to prepare your team to ask confidently and consistently, turning satisfied clients into public advocates.

The Review Ask—The Most Overlooked Sales Skill

Imagine this common scenario: your sales rep closes a major deal. They celebrate, update the CRM, and move immediately to the next prospect. What did they miss? The request for a 5-star review—the crucial social proof that can lower the friction on the next deal.

Effective Sales Role-Playing is the single best way to prepare your team for this critical conversation. The hesitation is real: the ask feels intrusive, awkward, or too transactional, leading reps to simply skip it. This silence creates a massive gap in your marketing funnel, starving your website and local profiles of vital credibility.

The solution is not automation alone, but a behavioral change driven by systematic Sales Training. This guide introduces five specific, ready-to-use scripts designed for immediate integration into your Sales Role-Playing exercises. By practicing these conversational frameworks, your team will build the muscle memory necessary to deliver the review ask naturally and sincerely, transforming missed opportunities into consistent revenue-driving social proof.

Table of Contents (TOC)

• Why Sales Role-Playing is Essential for Review Generation

• The Anatomy of a Perfect Review Ask

• 5 Critical Sales Role-Playing Scripts for the Review Ask

  • Script 1: The Post-Deployment/Success Script

  • Script 2: The Soft-Ask (The 'Help a Peer' Script)

  • Script 3: Handling the "I Don't Have Time" Objection

  • Script 4: The Manager-Assisted Ask

  • Script 5: The "We Fixed It" Redemption Script

• Implementing Role-Playing into Your Sales Training Program

• Key Takeaways & Taking the Next Step

Why Sales Role-Playing is Essential for Review Generation

Sales Role-Playing is not just an activity; it's the bridge between theoretical knowledge and successful, on-the-job execution. While you can discuss the importance of reviews, only active practice through Sales Role-Playing builds the muscle memory necessary for high-stakes conversations.

The Psychological Barrier: The two main reasons reps skip the ask are the fear of rejection and the fear of sounding overly salesy or demanding. These fears can be dissolved through practice, repetition, and immediate, constructive feedback.

Benefits of Consistent Practice:

• Sound Natural and Sincere: Role-playing allows reps to internalize the script, moving from reading lines to having a genuine conversation.

• Handle Common Objections: Practice sessions prepare reps for the inevitable pushback (e.g., "I'm too busy") with practiced, confident responses.

• Build the Ask Naturally: The best ask is one that doesn't feel like a sudden interruption. Consistent Sales Training helps reps weave the ask into the natural flow of the post-sale relationship.

Structured Sales Training programs often begin with effective role-playing because it is the highest ROI activity for skill development. It allows a safe space for reps to fail and learn before they are face-to-face with a client.

The Anatomy of a Perfect Review Ask

Every successful ask, regardless of the script used, adheres to three foundational rules:

• Rule 1: Timing is Everything: The moment the customer is happiest is the peak opportunity. This is usually 7–14 days after a successful product deployment, implementation, or after a specific project goal is met. Never ask when the customer is distracted or has an outstanding support ticket.

• Rule 2: Frame it as a Favor, Not a Demand: The language must express sincere gratitude and explain the impact their review has (e.g., "It helps others find the same solution you did," not "We need your score to hit our quota").

• Rule 3: Minimize Friction: Always have the direct Google Review link ready. The fewer clicks required, the higher your conversion rate will be.

• The Power of the Why: Customers respond better when they feel they are contributing to the broader community. Framing the ask as a way for the customer to share their expertise and help their peers is powerful.

5 Critical Sales Role-Playing Scripts for the Review Ask

These scripts provide the framework for your Sales Role-Playing exercises. Use them in your next Sales Training session, practicing both the rep's delivery and the manager's coaching on sincerity and timing.

Script 1: The Post-Deployment/Success Script

This script is ideal for the follow-up call immediately after a clear goal has been achieved.

Rep: "[Client Name], I know we’ve been focused on getting [Product/Service] successfully deployed, and I was thrilled to see you hit that [Key Metric/Goal] this week. That's fantastic progress. Since we've gotten you to this successful point, would you be willing to take two minutes to share your experience on our Google profile? It truly makes a massive difference for our small team."

• Role-Playing Focus: Expressing sincere excitement about their success before making the ask.

Script 2: The Soft-Ask (The 'Help a Peer' Script)

This script positions the review as an act of service to the customer's professional community, reinforcing the principle of Expertise.

Rep: "I really appreciate your kind words about the ROI we delivered. That feedback means a lot. We’re working hard to get the word out to other [Client Industry] leaders who might be struggling with [Specific Problem]. If you have a minute, would you mind sharing your feedback in a quick Google review? Your experience, as an industry expert, is invaluable in helping others make the right decision."

• Role-Playing Focus: Positioning the customer as an expert and the review as a helpful resource for others.

Script 3: Handling the "I Don't Have Time" Objection

This is the most common pushback. Sales Role-Playing is critical here to ensure the response is ready, confident, and not defensive.

Client: "I'd love to, but I'm just swamped. I don't have time to write a paragraph."

Rep: "I completely understand, and I promise I won't take up any more of your day. We know time is money, so we generated a direct link that skips all the sign-in steps and takes you straight to the star rating. It literally takes 60 seconds. I'll send the link now—if you can squeeze it in before lunch, that would be amazing."

• Role-Playing Focus: Techniques for overcoming the objection gracefully by minimizing the stated pain point (time commitment).

Script 4: The Manager-Assisted Ask

Bringing in a senior leader can add a layer of Authority and gravitas to the request.

Sales Manager (SM): "[Client Name], I just wanted to jump on for 30 seconds to personally thank you for your business. We’re really proud of the work our team did on your [Project]. As a leader in this industry, the visibility that a quick Google review from someone like you gives us is enormous. Would you mind doing that for us?"

Rep: (Steps in after the client agrees): "Thank you so much! I'll send that direct link right now. Let me know if you have any issues."

• Role-Playing Focus: The SM practicing the high-authority ask, and the Rep practicing the seamless hand-off of the link delivery.

Script 5: The "We Fixed It" Redemption Script

This is a delicate, high-trust script used only after a significant issue was resolved, and satisfaction has been explicitly confirmed post-fix.

Rep: "[Client Name], I know we had a rough patch with [Issue] last month, and I truly appreciate your patience as we worked to get everything resolved. Since we're now running smoothly and you confirmed you're happy with the solution, I'd like to ask a big favor. A review showing that we stood by our work and successfully fixed the issue would really help us build trust with other businesses. Is that something you'd be willing to do?"

• Role-Playing Focus: Using the script to rebuild trust and highlight the company's integrity under pressure.

Ready to Implement Your Role-Playing Scripts?

You have the scripts, but integrating them effectively requires a dedicated, structured Sales Training program. Legacy Sales Engineering specializes in building custom sales enablement playbooks and running high-impact Sales Role-Playing workshops to guarantee skill adoption.

Don't just practice; perform. Let us help you integrate these five scripts and dozens more into your team's weekly cadence.

See Our Custom Sales Training Programs!

Implementing Role-Playing into Your Sales Training Program

These scripts are only effective if they are internalized. Consistent Sales Role-Playing must be a mandatory part of your Sales Training program.

• Cadence: Dedicate 10-15 minutes at the beginning of every weekly sales meeting solely to Sales Role-Playing. Rotate the scripts and the partners.

• Structure: Tips for effective sessions:

  • Film It: Have reps film themselves with their phones during the Sales Role-Playing exercise. Self-critique is far more powerful than manager critique.

  • Peer Coaching: Pair experienced reps with new hires. The most effective coaches are often those who successfully executed the ask recently.

• Tie-in to Automation: Remind readers that the practice on the delivery must be paired with automation on the delivery mechanism. Use a CRM workflow to instantly generate and send the direct review link after the successful conversation has taken place.

Key Takeaways & Taking the Next Step

Mastering the review ask starts with consistent, targeted Sales Role-Playing. The five scripts provide the conversational framework, but true confidence comes from continuous Sales Training and the muscle memory built during practice.

If your team lacks the dedicated time for effective Sales Role-Playing, or if your CRM isn't set up to automate the critical link delivery, you're losing reviews and revenue.

Ready to systematize your success? We can help you build the Sales Training program and the underlying automation needed to turn satisfied customers into your loudest advocates.

Systematize Your Review Generation and Explore Our Sales Enablement & Automation Services.